Research paper Example | Topics and Well Written Essays - 250 words

Research Paper Example Our subject belongs to the last stage, teenager. The physical size is normal for the Asian race. His vital signs are presumed normal since he was dancing with his friends at the park. Their group is composed of dance enthusiasts. I cannot assume about his organ development. But looking at his physically, nothing seemed to be abnormal. He dances well and this shows that his vision and hearing are refined. The subject’s developmental stage showed his capability to function normally. Piaget’s Stages of Cognitive Development The Swiss biologist and psychologist Jean Piaget observed his children and in the end developed a four-stage model of how the mind processes new information met. He speculated that children improve through 4 stages and they all do in the same order. The four stages of Piaget’s cognitive development include sensorimotor stage, preoperational stage, concrete operations, and formal operations. Our subject belongs to the formal operations stage which includes ages 11 to 15. The cognition is in its final form. Our subject no longer needs concrete objects to make reasonable and logical judgments. He is already competent of hypothetical and deductive reasoning.

Urbanisation Essay Example for Free

Urbanisation Essay London in the 18th century brought about a revolution in urbanisation and the expansion of an urbanised city began in England and spread rapidly all around Europe. Urbanisation brought a dramatic and radical change to London, significantly in the impact of the Industrial Revolution which was effected urban society. There were both general and particular reasons why the eighteenth century was a century of urban growth and amoung the general reasons were the rise in national population, the expansion of industry and commerce, and the displacement of growing numbers of country-dwellers by an agricultural revolution. [1] At the beginning of the 18th century, Britain was primarily an agricultural country with most people living in rural areas and the majority of workers and industires operated within a domestic system. 2] This involved people working in their own homes to produce goods and also to cultivate food on their own farm or piece of land. During the 18th centuy, there was a gradual move away from this way of working and the growth of urbanisation changed the domestic system to improve the lives of the British public. Urbanisation brough together all the manpower it required, whether for manual work or for the tertiary sector where the new age was creating more and more jobs, especially once London became more urbanised. 3] A further indicator of the abundance of the labour supply was the enormous number of domestic servants and at the end of the 18th century, domestic servants made up over 15% of the population of London and ultimately, England had no labour shortage as it was being urbanised. [4] The invention of machines after the industrial revolution led to a transformation in the ways in which goods could be produced and the speed and scale of the process of the 18th century, saw significant changes in the size, location and lifestyle of the British population. 5] Industrialisation was a very important influence in stimulating the movement to urbanisation and the growth of factories and the availibility of work in them attracted people from rural areas and sustained higher densities of people in London. Industrialisation was a majour factor in the population growth and urbanisation in London in the 1700s and although it initially created a new urban poverty, the living standards of the working cla ss rose from the mid-18th century onwards as new employment opportunities became vailable. [6] During the 18th century, major improvements occurred whilst London was being urbanised, especially in agricultural prodoction. Modern scientific farming methods brought about new tools and farming machines, new methods, improved crops and employment rose. [7] In 1702, 1757, 1769 and 1773 Parliament passed legislation, liberalizing the economy and this led many to conclude that libralization significantly contributed to accelerate growth, due to urbanisation. 8] The vast majority of economic historians do not believe that any of these variables alone was responsible for the boom in the British economy, although many believe that urbanisation was essential for the Londons improvement in its economy beause it is frequently asserted that it was the concomitant effect of all of them that delivered the improved performance. [9] Farming was modernised through the use of enclosure, the enlargement of farms, the use of new methods, new crops and the population grew, commerce expanded, and Lon don promoted exports. 10] Due to urbanisation and the industrial revolution, the English countryside intergrated into the islands national market; as a component part of this network, English farms fed the population of the towns and industrial conurbations; they were the essential component in a domestic market which provided London to continue to develop in its early days. [11] It also had colonies, and London enjoyed the same stock of natural resources as it did a century later, all because of London becoming urbanised and it brought London into political stability as it also liberalised the economy. 12] Within the industrial revolution as a whole, Britian went through a series of individual revolutions once London became more urbanised and the British public revolutionised in its agriculture, demography, inland transport, technoloy, trade and industry. [13] As Europes commetial and finantial centre of gravity shifted to London in the early 18th century, a strong territorial state and an intefrated national economy provided the resources for a new type of commercial metropolis, the modern â€Å"world city. [14] Although urbanisation brought prosperity to London, the social consequences of urbanisation left a huge social upheaval in the 18th century which had a majour effect on the physical and social conditions in which people had to live. The consequences of a large mass of people moving to live around new factories in a relatively short space of time included – housing shortages and squalor, sanitation problems, public health problems and regular utbreaks of disease and exploytation of workers and widespread poverty. [15] As the population increased in Britain, people moved from the countryside to the unrestrainedly frowing towns, which faced serious public health problems. The poor physical conditions in urban areas in the 18t h century led to majour public health problems and rapidly growing cities experienced majour outbreaks of disease, epidemics and other problems of : overcrowded, damp, and poorly ventilated housing. 16] Urbanisation also contributed to the lack of an effective sewerage system, industrial pollution, the lack of a clean water supply and a lack of undertanding about how infectious diseases were spread and so, many people living in the 18th century died at a relatively young age of infectious diseases that were contracted because of the public health condition, a lack of servises and multiple disease epidemics at the time. 17] As London became larger, the disposal of residential and industrial wastes became even more of a challenge, partly as a result of the mountening pressure for people to migrate to cities; the growth in urban populations stripped the availibility of basic servises such as – water, transportation and electricity. [18] As a result, life in London in the 18th Century in the urban shantytownes was plagued by poverty, pollution, congestion, homelessness and unemployment. The rapid expansion also led to problems of overcrowding and insanitary conditions, bringing desease, high death rates and it was therefore only through substantial migration from the countryside that London could continue to grow. [19] Whilst England had its small though rapidly expanding population, it became the most urbanisted country in Europe in the sense that the larger proportion of its citizens lived in a directly urban environment than anywhere else. Although there were many positire reactions to London being urbanised, many critics gave cynical views on the dramatic changes of the city. As David Landers has said, â€Å"Industrialisation in England had the effect of concentrating larger numbers of weavers and spinners in manufactoring districts which, thought still rural and not yet urban, became densely packed: full of people as Defoe wrote of the country around the Halifax in the West Riding. †[20] As Jacques Bertin said, I admit I am still completely in the dark about what industrilisation means. Does it mean railways? Cotton? Coal? Metals? So, even at the time of the industrial revolution, urbanisation wasnt highly liked and many were bemused by the act that London was evolving. [21] Since urbnisation meant everything – society, economy, political structures and public opinion, the most ambitious kind of history could not embrace it because the industrial revolution along with the urbanisation of London – it threw Britain into upheaval and it was not a netely-definable phenomenon. [22]There were also pessimists who, seeing its expansion, bel ieved that urbanisation was sucking in the life-blood of the nation, among them was Dr. Richard Price, who wrote gloomingly in 1783 that the inhabitants of the cottages thrown down in the country fly to London, there to be corrupted and perished. [23] This already is a strong indication that urbanisation was not the majour element in the onset of revolutionising London; this conclusion is reinforced by the analysis of urbanisation trends and it was not the traditional network of cities which was the basis of the new industrialisation process and this process was essentially located in very small towns or villages, which obviously later became big cities. 24] Urbanisation strengthened the political power of workers and of those engaged in business, with a middle class, the bourgeoisie, formed out of managers, suppliers of services, investors, bankers, industrialists, engineers and others whose well-being depended on industrialisation and urbanisation. [25] Although urbanisation did bring prosperity to London, H.  Shmal has suggesed that high levels of urbanisation actually limited the possiblities of productive investement, especially in the new sectors and consumption demanded from the cities and even the construction needed to be absorbed to a large share of resources, that ultimately resulted in poor living and unhealthy living conditions. [26] High levels of urbanisation in London created urban under-employment, and therefore, lowered productivity on the whole economy and this under-employment also lead to a too large tertiary sector, and to rigidity in the offer and mobility of the labour force. [27]

The Glasgow Coma Scale Health And Social Care Essay

The Glasgow Coma Scale Health And Social Care Essay There are three types of cord syndromes related to spinal cord injury. These are the central cord syndrome, anterior cord syndrome, and brown-sequard syndrome or the lateral cord syndrome. The central cord syndrome is caused by injury or edema in the central cord usualy in the cervical area due to hyperextension injuries. This results to motor weakness of the upper extremities than the lower extremities. The anterior cord syndrome is caused by disk herniation or compression of the artery that runs along the front of the spinal cord. This causes loss of sensory, loss of pain and temperature but sensitivity to position and vibrations are preserved. The brown-sequard syndrome or lateral cord syndrome may be a result of penetrating injury in the spine or hemisection of the cord. This causes ipsilateral hemiplegia with loss of touch, pressure and vibration also contralateral pain and temperature sensation deficits. Discuss how the Glasgow Coma Scale is utilized in determining neurological status. The Glasgow coma scale is used widely in hospitals to give a reliable, objective way of recoding the level of consciousness of a patient. The GCS has three elements, the eye response, verbal response and motor response. Each has their own grades. For the eye response 4pts for open spontaneously, 3pts to open to non-verbal command, 2pts on open in response to pain and 1pt to no response. For verbal response 5pts for talking/oriented, 4pts for confused speech/disoriented, 3pts on inappropriate words, 2pts for incomprehensible sounds and 1pt for no response. Last for motor response 6pts for obey commands, 5pts to localizes to pain, 4pts for flexion/ withdrawal from painful stimuli, 3pts to flexion in response to pain, 2pts for extension in response to pain and 1pt to no response. 15pts is the perfect score and 3 as the lowest score which indicates that the patient is in deep coma. Discuss nursing interventions related to prevention of injury in the brain-injured patient. To prevent injury for patient that has brain injury the patient must be assessed to ensure adequate oxygenation and that the bladder is not distended. Dressings and casts mast be check for constriction. The side rails must be raised and padded to avoid falling. The bed must also be lowered. Reducing environmental stimuli and to have an adequate lighting. Minimize disturbances during sleep to provide adequate rest for the patient. Medications can be given as prescribed to prevent restlessness. For incontinence catheter can be used. Written assignment Identify risk factors for spinal cord injury. Spinal cord injury is an injury due to an unexpected accident. In short everyone can have a spinal cord injury. Still there are some risk factors. One risk factor is if you are engage in active sports or into jobs that requires lifting heavy loads. Another risk factor is for the people who are in the 16-30yrs of age because in these years people are active and many people at these age bracket is now driving and one of the leading cause of spinal cord injury is vehicular accidents. And if you have bone disorder like osteoporosis, this can cause spinal cord injury. List three clinical features of the patient with neurogenic shock. Neurogenic shock is caused by injury in the central nervous system that causes vasodilation as a result of loss of balance between the sympathetic and parasympathetic stimulation. This causes low blood pressure (hypotension), decrease heart rate (bradycardia), and reduce venous return which gives a dry, warm skin. Why is autonomic dysreflexia an acute emergency situation? Autonomic dysreflexia is the over activity of the autonomic nervous system. The nerve impulses that are being send to the brain are blocked by a lesion in the spinal cord (at the t-5 level or above) which causes the brain to increase activity of the sympathetic system that results to a rise in blood pressure. The heart then sends impulse to the brain that causes the heart to slow down and the blood vessels above the spinal injury to dilate. But the brain cannot send impulse below the level of injury due to the lesion therefore blood pressure cannot be regulated. This is an acute emergency situation because if not treated immediately this may lead to seizures, stroke and even death. Develop a matrix identifying concussion, contusion, and diffuse axonal injury. Identify clinical manifestations and associated diagnostic testing. Definition Clinical manifestation Diagnostic testing Concussion Injury to the brain that is a result from an impact to the head. Ranges from mild to severe concussion Mild concussion Slightly dazed Brief loss of consciousness Severe concussion Longer loss of consciousness Longer recovery time Other manifestations Nausea and vomiting Blurred vision Confusion Fatigue Short-term memory loss Neurological function tests CT scan Contusion Traumatic brain injury or bruising of the brain because of sever acceleration-deceleration force or blunt trauma Loss of consciousness Lack of motor coordination Memory problems CT scan MRI Diffuse axonal injury This is a diffuse brain injury cause by severe head traumas. As tissue slides over tissue, a shearing injury occurs. This causes the lesions that are responsible for unconsciousness, as well as the vegetative state that occurs after a severe head injury Lack of consciousness No lucid interval Immediate coma MRI CT scan EEG electroencephalogram Discuss the long-term rehabilitation needs of the spinal cord injured patient. Within a group, ask questions regarding nursing care in the rehabilitative phase. For patients who suffered spinal cord injury rehabilitation is needed to restore as much function to the patient. The patient must understand his condition and reduce assistance with activities and let the patient be independent to improve motor function and also to increase the patients self-esteem. Discuss nursing management for the head-injured patient related to nursing applicable nursing diagnoses. Ineffective airway clearance Assess the respiratory status Check the patency of the airway Ensure airway clearance Ineffective tissue perfusion (cerebral) Assess the visual, sensory and motor functions Note for headache, dizziness, altered mental status and personality changes Elevate HOB (10 degrees) and maintain head/neck in midline or neutral position to promote circulation and venous drainage Decrease intracranial adaptive capability Monitor patients neurological vital signs (GCS) Monitor ICP Assess the patients reflexes Decrease environmental stimuli Risk for injury Provide safe environment Raise side rails Lower bed Web output NURSING MANAGEMENT OF ADULTS WITH SEVERE TRAUMATIC BRAIN INJURY http://www.dvbic.org/images/pdfs/AANN08_TBIGuide_2-13-09_update.aspx Base on the study that I have read, the neuroscience nurse is the one who intervenes to maintain and manage intracranial pressure (ICP) and cerebral perfusion pressure (CPP) in patience with traumatic brain injury (TBI). The prevention of complications commonly associated with TBI is also involved in the management of care for TBI patients such as deep vein thrombosis (DVT), hyperglycemia, and excessive protein loss. In maintaining or decreasing of ICP, this study recommended guidelines. First, an uncontrolled intracranial hypertension leads to an absence of cerebral perfusion and results in brain death thus, the recommended ICP according to the original Guidelines for the Management of Severe head Injury should be at less than 20mmHg (Bullock, Chestnut, Clifton, 1995), as stated in the study. Second, the draining of cerebrospinal fluid (CSF) -this decreases ICP. As stated in the study, according to the Brain Trauma Foundation, American Association of Neurological Surgeons, the Joint Section on Neurotrauma and Critical Care (2000), the first step to reduce intracranial hypertension is through ventricular drainage. As early as 1960, Lund demonstrated that removal of CSF via ventriculostomy temporarily decreases ICP (Lund, 1960). Draining as little as 3ml of CSF was found to decrease ICP by 10.1% relative to the baseline value of 10 minutes in 58 patients with severe TBI (Kerr, Weber, Sereika, Wi lberger, Marion, 2001). Protocols for CSF diversion range from time- dependent (leave drainage open for 5 minutes, then close), CSF-volume-dependent (drain 5cc then close), to continuous drainage (open all the time, closed at intervals to obtain an accurate ICP reading). This is supported by Monroe- Kellie hypothesis stating that a normal ICP can be maintained as one component in the cranial compartment (brain, blood and CSF) increases as long as there is a corresponding decrease of another component- therefore, decrease of one component decreases ICP. Third is not inducing hyperventilation to decrease ICP. Hyperventilation was routinely used to manage severe TBI. Studies done in the 1990s demonstrated the vasoconstriction associated with hyperventilation also resulted in decrease cerebral blood flow (CBF), thus, it is recommended to maintain normocapnia in most patients with severe TBI (Brain Trauma Foundation et al., 2007). Fourth is administering sedation- it prevents ICP increa ses. A study of 17 patients with severe TBI found ICP was significantly higher and there was a significant decrease in CPP with endotracheal suctioning among patients who were inadequately sedated compared to those patients who were well- sedated with proforol (Gemma et al., 2002) According to the study, a randomized controlled trial of 42 patients with TBI found the use of Proforol (rather than morphine) resulted in significantly lower ICPs by post- injury day 3, with less use of neuromuscular blockers, benzodiazepines, and barbiturates and less CSF drainage was required ( Kelly et al., 1999). Fifth is administration of Mannitol is effective in decreasing ICP. Guidelines for Management of Severe TBI, 3rd Edition states, mannitol is effectice for control of raised ICP at doses of 0.25 gms/kg to 1.0 gm/kg body weight (Brain Trauma Foundation et al., 2007). The diuretic effect of mannitol can cause increase Na+ and serum osmolarity levels, this should be monitored at regular intervals . Mannitol is infused via IV bolus through a filter. Mannitol 20% contains 20g of mannitol in 100cc. 80% of 100g dose appears in the urine within 3 hrs. of infusion. Sixth is to elevate head of bed (HOB) 30 degrees to maintain or decrease ICP- this is thought to promote intracranial venous return and increase CSF drainage from the head, resulting in decreased ICP (Fan, 2004). Four controlled studies with sample sizes ranging from 5- 38 patients with severe TBI found significant decreases in ICP with HOB elevations of 30 degrees (Moraine, Berrà ©, and Mà ©lot, 2000; Ng, Lim, Wong, 2004; Schulz- Subner Thiex, 2006; Winkleman, 2000). Seventh is removing or loosening rigid cervical collars- according to the study, it may decrease ICP. These collars may hold back venous blood flow and cause pain and discomfort, elevating ICP. Eight is administering intensive insulin therapy- it may reduce ICP. Hyperglycemia is common in severe TBI and has a negative effect on outcome. A study was con ducted with a result of lower mean and minimal ICPs to those treated with intensive insulin therapy to maintain glucose levels lower than 110 mg/dl than in subjects treated with insulin only when their glucose levels exceeded 220 mg/dl. The ninth is maintenance of normothermia- it may prevent ICP increases. Hyperthermia is prevalent in the TBI population, as high as 68% within 72 hours of injury (Rumana, Gopinath, Uzura, Valadka, Robertson, 1998). There have been no long- term outcome studies in the effect of normothermia in TBI, but a study found an increase in brain temperature was associated with significant increase in ICP; as fever ebbed, there was significant decrease in ICP. In controversial treatments for refractory intracranial hypertension, first is the inducing of moderate hypothermia- it may decrease ICP in refractory intracranial hypertension. There are multiple human studies that have demonstrated decreased ICP with the induction of moderate hypothermia (33-36 degrees Celsius) in patients with severe TBI (Clifton, Miller et al., 2001; Marion, Obrist, carlier, Penrod, Darby, 1993; Polderman, Tjong Tjin, Peerdeman, Vandertop Girbes 2002; Tokutomi, Miyagi, Morimoto, karukay, Shigemori, 2004; Tokutomi et al., 2003). Second is admistering hypertonic saline. Third is the administration of high- dose barbiturates- are thought to suppress cerebral metabolism, reducing cerebral metabolic demand and cerebral blood volume. In maintaining adequate CPP or increasing CPP, first is maintaining CP b/w 50- 70mmHg- optimized cerebral perfusion (Brain Trauma Foundation et al., 2007). Second is administering norepinephrine, it may maintain adequate CPP or increase CPP. Third is elevating HOB 30 degrees- not only it increases venous drainage from head, it also can decrease perfusion. Fourth is CSF drainage- the decreasing volume of CSF decreases total intracranial volume. In preventing DVT, pharmacologic treatment may be safe for DVT prophylaxis. Agency for healthcare Research and Quality recommends use of prophylaxis to prevent venous thromboembolism for at- risk patients. In adequate nutrition, first initiating nutrition within 72 hours of injury- according to the study, it may improve outcomes. It is recommended that patients be fed so that full caloric requirements are met by post injury day 7 (Brain Trauma Foundation et al., 2007). Second is providing continuous intragastric feeding- it may improve tolerance. According to the study, continuous feeding was better tolerated and achieved 75% of nutritional goals faster than bolus feeding in 152 consecutive patients admitted to neurosurgical intensive care units (20% of whom had sustained severe TBI; Rhoney, Parker, Formean, yap, Coplin, 2002). In preventing seizures, administering antiepileptic drugs decreases incidence of early posttraumatic seizures. Guidelines for the Management of Severe TBI, 3rd Edition recommends the use of anticonvulsants to decrease the incidence of post traumatic seizure within the fisrt 7 days of injury when the brain is particularly vulnerable to secondary injury- involves multiple metabolic mechanisms that result from interruption of blood flow and oxygen to undamaged cells, producing anaerobic metabolism, inadequate synthesis of ATP, or cellular acidosis. Then continuous EEG monitoring has been used to identify a 20% seizure incidence with 50% of patients identified as non-convulsive (Vespa Nuwer, 2000) Reference: Nursing Management of Adults with Severe Traumatic Brain Injury, AANN Clinical Practice Guidelines Series

College Admissions Essay: The Power of the Mind and Spirit

The Power of the Mind and Spirit Confucius compares education to the sculpting of marble. He said, "Just as the sculptor is to the marble, so is education to the soul. It releases it. For only educated men are free men." I see college as an irreplaceable time in my life when I can begin my journey to find the freedom that Confucius so eloquently describes. While in college, I want my education to bring me face to face with the awesome power of the human spirit and the human mind working together to achieve the beautiful and the revolutionary. I believe that there is no nobler purpose than the endeavor to find freedom, and having said this, I want my college education to be more than an attempt to earn a degree. It is my hope that because of college I will realize...

Corona Beer Ad Analyze

More than a Corona What do you imagine when you hear Corona beer? Usually it’s that same image of the commercial taking place on a perfect beach. What would a beer have to with a beach, that’s isolated and pretty much perfect? Corona is selling it’s beer by selling a dream with it; and it’s working. The typical Corona commercial we see on television has basic elements that are present in all of them. These basic elements are a beach, with crystal clear water, flawless sand, isolation, and of course a cold Corona beer. In a particular Corona commercial that I had analyzed goes like this, it starts with the signature beach, that’s completely isolated, with calm crystal clear water, and sand that is so clean you can eat off of it. Next it starts to zoom out and the Corona beer comes into the picture between a young woman bathing in the sun and a man skipping rocks along the water, while the man is skipping the rocks his phone begins to ring. He is about to go for another rock but grabs his phone and then there is a slight pause, he then skips the phone along the water like the rocks. The woman then brushes her hair back with her hand and continues to just relax and be attractive. Then the commercial ends with its signature slogan, â€Å" Relax Responsibly†, on the bottom. What the ordinary person doesn’t know is that all of these components are used to hook the customer and it works almost every time. Through Jib Fowles, â€Å"Advertising’s Fifteen Basic Appeals†, we learn of the aspects that attract the average consumer to buy products, which are the Fifteen basic appeals. Fowles suggests that advertisers incorporate desires and needs of the consumers into the advertisements; these desires and needs that captivate the viewer or the consumer are part of Fowles Fifteen basic appeals (73-74). The most obvious appeals in the Corona commercial that I analyzed are the needs for autonomy, to escape, and for aesthetic sensations; there is also a small hint of the need for sex. Starting with the more apparent ones we will look at autonomy first. According to Fowles the need for autonomy is projected by â€Å"the need to endorse the self. The focus here is upon the independence and integrity of the individual†(82). What Fowles is getting at here is that the consumers like the idea of independence and keeping themselves up on there own two feet. This is connected with the Corona commercial by the actions of the man. The man is on the beach he gets a phone call an average person would pick up the phone. But in fact this man goes against social standards and rebelling against what should be done. He’s deviating from the world and standing alone by doing what he wants to do. What he wants to do is drop all responsibility and not conform to societies beliefs of all work and no play. Next we look at the need for escape. We can all imagine that place of escape and the Corona commercial exemplifies this paradise that is isolated and away from other people. It’s just you, the beautiful beach, and your Corona beer. What more could you ask for when your away from the world? From the commercial there is a sense of escape from responsibility when the man tosses the phone away. You also see the man’s need to escape by the fact that he’s on the beach by himself with just his lady. The final dominant appeal is the need for aesthetic sensations. Watching the commercial with the image of paradise, a beautiful woman, and a cold Corona there’s a feeling of perfection. It gives the viewer this extreme satisfaction that through a Corona this is all possible. This picture perfect view captures the consumers and leaves an imprint of perfection in their minds. Humans like things that are nice to view. If it’s nice to view they want to encounter it more and have it. Finally in this commercial there is a slight hint of the need for sex. The woman on the side is a symbol of sex in the commercial. Her very slight movement and presence gives a feeling and need for sex because a man and a woman isolated alone on a flawless beach gives that sexual sense. Even though sex is not so evident it is still signaled. So why all these appeals and mind games in order to sell a beer? Well the average consumer thinks when they buy a product they are buying just the tangible product that they picked up in the store. But the truth is they’re being sold something much more. Along with that pair of shoes you’re buying the advertisement’s life. What I mean by the advertisement’s life is the qualities and desires portrayed in the advertisement. In fact, when you buy a Corona you’re also buying a lifestyle in paradise. Advertisers tap into our deepest desires in order to take us away from practicality and to make their sell. Along with that Corona beer we’re being sold independence, escape, imprinted image of paradise in our minds, and a little bit of sex. Chuck Blore, a partner in the advertising firm Chuck Blore & Don Ruchman, Inc. had said â€Å"Advertising is the art of arresting the human intelligence just long enough to get money from it. † Advertisements have the ability to make you stop thinking with your brain but more with your desires. With this ability to put our desires on a poster or television screen we are led to believe that with that product we can achieve our dreams and desires. It’s more than just a beer that Corona advertisements are selling. They are selling a lifestyle where there are no responsibilities except to relax. Corona makes us believe that with just a six- pack of cold Corona we are transported in to a lifestyle where you have a private beach, a babe right next to you, no hint of the modern world, and no worries. This is exactly what advertisers want their consumers to think. If an advertiser is able to tap into the desires of consumers through advertisements, they have pretty much caught the consumer in a never-ending cycle. Like in Corona’s case, every time I see a Corona I think of that perfect beach and a captivating woman next to me. Corona was successful in tapping into my desires and now I feel that with a Corona I can be in paradise. Advertisers are very tapped into our desires and can influence what we buy and what we like. Like with the Corona commercial, if we buy Corona we can live a life free from social binds and have a perfect life. This desire, the perfect life, can be simply achieved by buying that six- pack of Corona beer. Corona isn’t just selling their beer but a dream that is highly unlikely with the idea â€Å"Relax Responsibly†. Works Cited â€Å"Corona Beer – Dumping Your Cellphone – 2009 Commercial. † Youtube. 28 Sept. 2009. Web. 14 Feb. 2010. Fowles, Jib. â€Å"Advertising’s Fifteen Basic Appeals. † Common Culture. 6th ed. Ed. Michael Petracca and Madeleine Sorapure. Upper Saddle River, NJ: Pearson Education, Inc. , 2009. 71-88. Print. Shah, Anup. â€Å"Media and Advertising. † Global Issues. 26 Jan. 2008. Web. 20

The Bird essays

The Bird essays At 1952, Dame Daphne du Maurier wrote a short story named The Birds. Maurier was born on 1907 at London, England. The idea for this famous story came to her one day when she was walking across to Menabilly Barton farm from her house. She saw a farmer busily plowing a field whilst above him the seagulls were diving and wheeling. She developed the idea about the birds becoming hostile and attacking him. Then at 1963 Alfred Hitchcock directed a movie The Birds which was based on Mauriers story, and an attack of birds on 1961 at Santa Cruz, California. Alfred Hitchcock, known as The Master of Suspense was born at 1899 in Leytonstone, England. Mauriers REBECCA (1938), was also filmed by Alfred Hitchcock in 1940. Although I couldnt find any thoughts of Maurier about the movie REBECCA, I found that she disliked the movie The Birds because In her story, the birds become hostile after a harsh winter with little food, first the seagulls, then birds of prey and finally even small birds, all tu rn against mankind. The nightmarish idea appealed to Hitchcock who turned it into the celebrated film. Daphne also particularly disliked the translation of the setting from Cornwall, with its small fields and stone hedges, to small-town America. As one above, there are many differences and similarities in this story and movie. In this essay, I will be comparising and contrasting between the story and the movie. There are many points of contrast between the story and the movie. First of all, setting of place is very different, which made Maurier to dislike the movie. In the story setting is in Cornwall, England, but in the movie, setting has been changed to small town just by San Francisco, USA. Then, character is very different too. In the story, it mainly talks about one family from four members, Jill, older child, Johnny, younger child, Nat Hocken father, and a N...